Web and App Development
Every website has different needs and thus requires different features. For example, an online retail store like jumia which sells clothes has to have an inventory control feature which will ensure that the items for sale are in stock.
However, this same feature will be useless for a company page which is not selling any physical products online. Regardless of specific features and needs, a common feature critical to the success of all websites is responsive web design and mobile friendliness.
The field of web development and design is now unable to keep up with new devices and resolutions. Creating a different version for each new device or resolution is not only impractical, but also impossible.
However, if a website is not optimized for certain devices, it risks losing out on visitors from those devices. These devices include smartphones, tablets, PCs, and TVs.
Also, let us not forget that people generally use them interchangeably to move through the buying process. For example, someone can browse through their phone while they commute and make the purchase two days later, in the evening, from their laptop at home.
With the increase in smartphone usage worldwide, responsive web design is a must. Before expanding on web design responsiveness, let’s see what responsive web design really is.
Responsive web design is the approach which suggests that website development and design should respond to the behavior and environment of the user. This includes screen size, platform, and orientation.
It involves utilizing flexible layouts, grids, and images. For example, if a user switches from his laptop to tablet, the website should also automatically switch to accommodate the differences in image size and resolution between the two devices.
This means that the website should respond to the user’s preferences, thereby eliminating the need for different designs for all different devices in the market today. In other words, a wider display should allow viewers to easily browse a site with multiple columns while a smaller screen should have the same content presented in a single column with appropriately sized columns and links.
If you look at website like Nairaland, Jiji and Jumia you would notice the User experience on mobile is different from PC
Mobile/smartphones are slowly taking over the primary way users experience the web. This means that having a responsive website is more crucial than ever.
Responsive design does not only mean a consistent experience on smartphones – it includes the way websites work on all screens. Hence, businesses looking to make their web design more responsive should have simpler layouts and streamlined experiences.
The benefits of having a responsive web design include:
How can you ensure that your web design is responsive and provides a good user experience across multiple platforms? Keeping these 4 core principles in mind will save you a ton of time (and visitors):
Remove all redundant or unnecessary content or codes, but retain features which offer functionality. These include product pages, navigation menus, etc.
As more and more people use smartphones for browsing websites, your website should be mobile friendly. This means that you should design your site for the smallest screen and work your way up.
Ensure that your call to actions (CTAs) are clear and can be easily tapped. Generally, designers also recommend reducing the size of graphics as complex or landscaped images do not display well on smaller screens.
Also, remember to prioritize content using a content inventory which lists all the page rankings and elements based on their importance.
Websites with a complex user interface or special features and rich media do not translate well onto smaller screens. Hence, it is important to keep your UI as simple as possible.
Here are 10 essential UI design tips:
Responsive web design is easy to use across different platforms. To ensure that your website is intuitive, you can use grid layouts, aligned page tabs, left to right page layout, etc. According to Us, an intuitive website should have these four things:
Responsive web designs are not only low maintenance, but also provide versatility and a smooth user experience. Therefore, if you want your business to stand out, you should consider consulting a professional web design agency which can help you to build a unique, intuitive and responsive website.
Is your website responsive? And if not, what keeps you from having it?
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